Harley-Davidson has been exploring the Electric Bike market with the release of the LiveWire motorcycle which was recently featured in the Long Way Up on Apple TV. On the heals of that launch, Harley-Davidson has decided to branch out to other markets with the introduction of the Serial 1 electric bike company.
Taking its name from “Serial Number One,” the nickname for Harley-Davidson’s first motorcycle, Serial 1 Cycle Company combines Harley-Davidson’s world-class product development capability and leadership in two-wheel electric propulsion with the agility and innovation of a start-up brand dedicated exclusively to the eBike product and customer. - Serial 1
This seems to be inline with the companies strategy to branch out to other areas which may bring in those who wouldn't otherwise be on a motorcycle but are looking for more of an E-Friendly travel solution for around town.
More information is able to be found on the Serial 1 Website: